Kevin Lyman is an American event manager who is the founder and operator of the Kevin Lyman Group, formerly known as 4Fini, Inc., a live event production company. His most notable live production is the live music festival series Vans Warped Tour, which attracted about 750,000 people annually and was the longest-running North American festival concert tour.
In the fall semester of 2018, Lyman started teaching at USC Thornton School of Music as an associate professor.
Education
Kevin Lyman is a graduate of California State Polytechnic University, Pomona, with a degree in recreation administration.
Career tours and festivals
Tours/festivals
-
Vans Warped Tour (1995-2019, 2025-present)
Other productions
-
In 2014, 4Fini produced the first Alternative Press (AP) Music Awards show.
[Nixon, Chris "Power to (all) the people" U-T San Diego. June 30, 2005]
-
Revolver Golden God Awards
Filmography
Lyman has appeared in and produced multiple TV series, movies, and documentaries including
FUSE TV's series
Warped Roadies (from 2012–2014),
No Room For Rockstars (documentary),
The Other F Word (documentary), and Alternative Press's annual
AP Music Award Show (2014).
[ "Vans Warped Tour® Brings along Another Robust Line of Brand and Non-Profit Partners for 20th Anniversary Tour" Yahoo! Finance. June 9, 2014.] He is also producing the animated musical comedy
Under The Boardwalk, from Paramount Animation.
4Fini Inc.
Founded by Lyman, 4Fini is a talent and brand strategy agency (4Fini Agency) and event production company (4Fini Productions) based in South Pasadena, California.
[Cohen, Jane and Grossweiner, Bob "Industry Profile: Kevin Lyman" Celebrity Access. Retrieved Oct. 11, 2014]
4Fini produces events in North American and globally, and its Warped Tour has helped launch the careers of artists such as Eminem, Katy Perry, No Doubt, Echosmith, and Paramore.[ "It Takes a Village to Break an Artist" SXSW. Retrieved Oct. 11, 2014][Baltin, Steve "Warped Tour Returns to Its Roots" Rolling Stone. Mar. 31, 2012][Sylvain, Vincent "Cutting Edge Announces Kevin Lyman and Michael Kock as Keynote Speakers for New Orleans Music Business Conference" Nola Beez. June 21, 2012]
4Fini Agency
In 2014, Kevin Lyman and business partner Jerra Spence created 4Fini Agency, a full service consulting firm connecting brands with the youth market.
[Holloway, Lindsay "Webcams Gone Creative" From Entrepreneur, April 2009. March 12, 2009][ "Jerra Spence Encouraging Empowerment" CBSN, BNET. Dogandpony.com. April 7, 2008][ Fly Magazine. July 1, 2014]
Over the past 20 years, 4Fini has worked with youth-targeted brands including Monster Energy, Rockstar Energy, Vans, Hurley, Volcom, and retailers like Hot Topic, Genesco, and Tilly's.[Gasperini, Kathleen "Vans Warped Tour Kicks-off to Sold-out Capacity; Producer Kevin Lyman Hints at What to Expect from America's Largest Running Tour" Music. Accessed Nov. 7, 2014][ "Kevin Lyman" Billboard. Accessed Nov. 7, 2014][ "Vans Warped Tour Announces Attractions and Activities" New Noise Magazine. May 31, 2013]
4Fini Productions
4Fini Productions is a live production house known for producing festivals, events, award shows, and concert tours worldwide.
In 2007, Kevin Lyman's The Vans Warped Tour and its significance to the punk-rock/skate community was commemorated with a time capsule and exhibit at the Rock and Roll Hall of Fame and Museum.[ “Warped: 12 Years of Music, Mayhem and More” Rock and Roll Hall of Fame. Sept. 3, 2007] In 2019 the exhibit reopened which ran through March 2021.
In July 2014, 4Fini produced the annual AP Music Awards at The Rock and Roll Hall Of Fame Museum.[ "APMAs offer more general admission tickets, expand venue, reveal more details” Alternative Press. May 19, 2014]
Speaking engagements
Lyman has been a speaker at SXSW 2014, Vegas Music Summit 2014, Launch Music Conference 2014, ASCAP Expo 2014, Cutting Edge Music Business Conference, Billboard's Mobile Entertainment Live!, and Digital Media Summit.
[ "Vegas Music Summit 2014 Announces Kevin Lyman, Hot Water Music, The Flatliners and More" ]